Hi, friends. I’ve been cleaning out blogs from my followed sites, which got me contemplating why people quit blogging. In this post, I’ll muse a bit on those reasons and follow up with tips to help you succeed/keep going with blogging.
I generally keep up with bloggers by lapping my list of followed sites alphabetized A-Z, knocking out 1-2 letters each day. Every couple weeks, I check out bloggers who have followed me lately to see if I want to follow back. I don’t know if I will ever have a cut-off point where I won’t follow any more blogs because I could miss out on some real gems.
I knew I needed to commence with some spring cleaning when I had followed over 500 blogs. So I scrolled through the list and started unfollowing people.
Why Do People Stop Blogging?
I was amazed to see how many people hadn’t posted in four months, eight months, a year. I asked myself why this was the case and came up with a list of potential reasons–
- They no longer have time.
- They can’t think of things to write about anymore.
- They are discouraged by a poor engagement level.
- The work required isn’t worth it/It isn’t fun anymore.
#1-3 are fixable. #4 is broader, and it may or may not be fixable.
Tips to Keep Going/Succeed
Below I am providing some tips that can help with the issues I listed. I wrote “keep going/succeed” in the header because everyone’s definition of success differs; for some, having a few loyal readers equates to success, while others will feel their blog isn’t successful unless their readership continuously grows; some don’t care about their readership as much as enjoying the writing aspect; some measure their blog’s success financially (book sales, affiliate link purchases). So, whatever your metric of success is, I hope these tips (which are numbered according to the above list) help you keep going.
[Obinna at Shards of Bards wrote a similar post called An Open Letter to Bloggers Who Feel Like Giving Up that partially inspired this one. Follow him for quality posts + insightful comments on your posts.]
Prioritize What Matters to You (#1)
Whether the subject is completing some chores or reading the Bible or anything else that requires self-discipline, I’m wary of the “I don’t have time” excuse. Yes, some people genuinely have almost no spare time between work, school, their families, and/or volunteering/extracurriculars. But I happen to follow several SuperMoms who find time to blog once or twice a month…
More often than not, “I don’t have time” translates to “It’s not a priority to me.” It’s fine if that’s how you feel about blogging, but either way, you should take responsibility for your time management and prioritize what matters to you. And if something simply isn’t a priority to you, just own it!
Don’t Put Yourself in a Box (#2)
Life constantly teems with inspiration, and writing ideas should flow abundantly…so why don’t they? I have found that this struggle often arises from bloggers putting arbitrary limitations on themselves (I have to write about these certain subjects, I have to write in this certain way, etc.). Stop doing that and think outside the box! You can do whatever you want in YOUR corner of the interwebs.
Here are a few tips for coming up with content when your brain feels empty—
- Come up with a series; you can fall back on a series post when you have no other ideas. (Some of mine include Classics, Blogging Tips & Tricks, My Disability Experience, Disability Chat, Dueling Poems, Story Behind, etc.)
- Tell us about yourself; Favorite show, movie, book, band, etc.? Ten random facts about you? Pets? Places you’ve visited? An issue you deal with or experience you went through? What you’ve been up to lately (this kind is always popular when I do it)? When in doubt, remember the saying “Write what you know.“
- Read books, articles, etc. or watch documentaries, videos, etc. about the topics that interest you so you will have more to say about those topics.
Also, if you type a phrase like “blogging ideas” in the WordPress search bar, you will be bombarded with posts that give suggestions.
Provide Worthwhile Content (#3)
Worthwhile content does not have to be intellectual; the “ten random facts about you” post can be worthwhile. But your blog post needs to do something for the reader–make them smile/laugh, teach them something new, help them get to know you, inspire them, etc.
If you haphazardly throw some things together and publish it with little thought, you will probably struggle to build a following because, whether this is true or not, you are sending out the vibe that you don’t take seriously your readers or your own blog. [Sidenote: some people really don’t take their blog or their readership too seriously and just want to have fun, and that’s perfectly fine.]
Engage With the Community (#3)
I sound like a broken record because I bring this up in almost every “Blogging Tips & Tricks” post…so I will keep this one brief. Bottom line: you get what you give.
Reflect on Why You Want to Quit (#4)
In the list I made earlier, #4 was the broadest category. If you feel like blogging isn’t “worth it” anymore, reflect on the specific reasons you feel that way. For many, the root of the issue is one of the first three reasons–poor time management, lack of post ideas, poor engagement level–all of which can be fixed.
However, some things aren’t fixable.
The issue of just not wanting to blog anymore may not have a concrete solution. It might be time to throw in the towel if you–
- don’t enjoy creating posts and don’t enjoy engaging with the community either
- still feel “meh” about blogging even if you hypothetically had a large following and lots of post ideas
- are unhappy with your site yet aren’t willing to exert effort to improve your site (take time to produce better posts, engage more with bloggers and/or promote on social media)
Thanks for reading! What are some reasons you would quit or that you think motivates others to quit? What advice do you have to grow a readership, make blogging fun, or encourage those on the verge of quitting? Let me know in the comments.
P.S. Logo Update
My intelligent, kind, and supportive blogging buddy, Steven at Perfect Chaos, pointed out that logos should err on the side of simplicity so you can shrink them down or enlarge them if need be. Hence, despite its overwhelming popularity, I didn’t pick the flower wreath logo. [I instead chose the purple background mandala.] When I made the flower wreath smaller, it became a blurry mess! Since everyone including me loved the flower wreath, I made a photo with it for my homepage so it could revel in full-sized glory. ♥